The Buxton Report

The Buxton Report was commissioned by the City of Big Bear Lake to evaluate our local retail marketplace. The original report was to be released as early as Sept. 2008.

A special meeting was posted on July 10 by the city to hold a workshop around the report on July 13, 2009 at 9:00 AM in the morning.

The current version of the report is available @ http://www.citybigbearlake.com/documents/IA071309sp.pdf

I fear this report and the data provided (Buxton Report dated July 13, 2009) may be interpreted by some as “Wow! We must be doing ok!” when in fact we are not. Or that the report says we need a Wal-Mart, when in fact it does not.

What the report fails to do is factor in the complex and unique retail marketplace that has evolved over our long and rich history, built, for the most part, by the seat of our pants. Our marketplace has developed and adapted from many directions and from the weight of many forces, but the common fuel for continued success has always been (as articulated in the Buxton Report) revenues from tourism.

What is not articulated in the report, but needs to a part of the conversation, is the actual demand for goods and services represented in the number of visitors to the Valley each year. Nor does the report estimate projected leakage of sales as we are able to increase tourism on weekdays and in shoulder seasons.

In my opinion, the best source of council for determining the need for infrastructure investments to our retail marketplace has always been from the many merchants, lodge and restaurant owners who have put in so many years of hard work to maintain the happy face of Big Bear Lake for the millions of visitors we greet each year. These valued members of the community know what no consultant can, and I am sure would be more than willing to advise the Council and it’s staff given the opportunity.

I believe all potential for our existing small businesses to prosper and for the growth of our retail sector to become a provider, instead of a backdrop, will be in our willingness to compete in the region at a much higher level, with focused goals, around a significant investment in retail infrastructure, and amenities provided our visitors, taking advantage of our natural landscape and quaint, small town atmosphere.
The report does clearly identify the excellent job our local retailers do in meeting the needs of their customers as outline in the leakage/surplus analysis and clearly identifies our target demographic (page 12 of the report) as one that is older, wealthier and a little more sophisticated, than to date, many of us have understood.