Big Bear Lake Economic Summit

The need for a new marketing and advertising strategy has never been greater for Big Bear Lake Retail Merchants, Restaurants and Lodges. While recovery for the general economy is sure to happen eventually, Big Bear Lake Businesses are suffering. Doors continue to close.

While the general tone for the 2009 Economic Summit, held on June 4, 2009, was a lot of business as usual and offered little to address what is needed or wanted by business, there was some news from the Big Bear Lake Redevelopment Director, Lyle Haynes, with (as far as I know) the first public mention of the possibility of forming Business Improvement Districts for ongoing funding of infrastructure improvements, events and marketing, all in the name of economic development for the City.

Another desperately needed action, to address the Big Bear Lake Development Code, was mentioned briefly.

It was mentioned that for property owners and business to develop properties to meet the best and greatest use and for individual businesses to compete in today's marketplace, serious changes are needed in both the Development Code and the Village Specific Plan. The changes would include density, use, parking and zoning. While this has been an important issue and needs attention, the changes would affect future development of commercial property and does not address anything in the near future.

The Big Bear Lake Resort Association presented current marketing strategy and an overview of scaled back plans for the coming year with their revenues taking a hit as fewer visitors are spending less money with their members this year.

Affordable housing projects were mentioned in the Redevelopment presentation. Both projects currently seeking approval in the Village were mentioned. I for one will aggressively oppose both of these projects based on the location and the irreversible long terms effects they would have on future commercial development and expansion of the Village. There must be some sort of policy set that these types of development should replace existing small and older residential units and be constructed in existing dense residential areas. One good idea that came up was to just let the affordable housing money revert back to the County and let them (the County) construct affordable housing in the unincorporated areas of the Valley.