2012 Brings New Event to Big Bear Lake's Village Shopping District - Village Winterfest - Feb. 3-5, 2012

Will the new "Battle of the Sexes" 3 day event mean more battle between the City of Big Bear Lake and the Village Merchants or is this a new chapter for Big Bear Lake and Events held in the Bartlett Public Parking Lot on Bartlett Rd in the Village? Attracting new large scale events that will attract new and more visitors to the Village is a priority for the Big Bear Lake Improvement Agency and the IA Board which is comprised of the City of Big Bear Lake City Council Members.


Since 2006 our marketplace has been decimated by not only our own devices and vision but also by the great recession still on-going. Becoming more relevant in our regional marketplace and developing a new generation of visitors has been identified as job one if we are going to be able to rebuild our retail marketplace, create new opportunities for the remaining existing businesses and then create new opportunities for marketplace growth, new good paying jobs and competing the the Southern California regional destination getaway and leisure travel market.

The new Winterfest in the Village is touted as a Fashion, Music and Sports event and is most definitely geared toward the 18-25 year age demographic and is sponsored by the Big Bear Mountain Ski Resorts and the Big Bear Lake Resort Association.

There has been much conversation lately and an Ad-Hoc City Council Committee has been formed to consider City Policy Changes regarding Events in the Village and on the appropriateness of some Village Events and how maybe some events that don’t attract a demographic that can and is likley to support Village Merchants as well as Restaurants and Bars may be better suited for and be located at either the PAC, CityParks, Convention Center or the Ski Resorts. I will go out on a limb and say now that this is one of those events that cannot contribute to the betterment of revenues for the Village Merchants.

More on the XOS Productions Winterfest Event from Examiner.com Arts and Entertainment contributor Misty Schwartz.

From the XOS website:

Winterfest in the Village will consist of two consecutive days. Daytime festivities will include local and non-local vendors, entertainment, food, and family oriented interactive activities.

XOS Battle of the Sexes Festival also includes a male vs. female snowboarding contest at Bear Mountain and on the snow winter fashion show February 4-5th.

XOS Battle of the Sexes Big Bear Winterfest 2012 kicks off the evening of February 3rd inside a structured tent featuring headlining male and female DJ concert and winter fashion show.

"Battle of the Sexes Big Bear Lake - XOS Productions"